Aprio Update | April 2021
The Mining Industry Turns to Twitter and LinkedIn to Target Investors
The mining industry has certainly got the message that people are what keeps it going – not just profits, and it now uses the full array of social media platforms to help tell its story, with Twitter, surprisingly, taking the lead.
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Absa launches its new digital magazine -The Address
Following the success of Aprio Digital’s Evolve digital magazine, which is done for Absa’s Africa stakeholder audience base, Absa Home Loans contacted Aprio Digital to explore the potential of a magazine for the Home Loans unit’s stakeholders.
To find out more about Aprio Digital's offering and to schedule your next strategy session contact Thomas McLachlan or visit our website.
Aprio Digital was tasked with finding a fresh way to demonstrate not only that Long4Life’s consumers were at the centre of the business case, but that certain strategic priorities were also key to unlocking the brand’s full potential. A new website that would merge these two requirements was dreamt up by Aprio Digital’s design team, delivered by the development and project team, and launched in mid-February 2021.
To view click here: https://www.long4life.co.za. For more information and to brainstorm new website requirements you may be considering, contact Thomas McLachlan on thomas@aprio.co.za or the team at Aprio Digital on digital@aprio.co.za. We do love a challenge!
The Address leapt out of the starting blocks, easily beating industry averages, and even some of our own records for reader engagement of a launch issue, with some of the highest open-rates and page views we have experienced. Issue two of The Address is in production with plans for more issues in 2021.
