Educating consumers about LPGas

Aprio Digital launched a digital campaign for the Liquified Petroleum Gas Association South Africa (LPGSA) to educate consumers about the benefits of LPGas and to encourage its safe and compliant use. To make full use of the excitement around post-lockdown socialising, the arrival of summer and Heritage Day, the team ran a one-month braai recipe competition in September 2020 to boost LPGSA’s presence on social media. People were encouraged to share their favourite braai hack recipes, tied in with National Heritage Day and Braai Day on 24 September 2020. The social media post and ad copy highlighted that LPGas is a cleaner, safer, healthier alternative to wood and Cadac sponsored a 4-Burner Commander Gas Braai for the prize. Of the 108 entries, five finalists were selected to compete for the winning title by popular vote.