Gearing our way up for
a data-led quarter
Using Formula One to demonstrate how we analyse data at Aprio Digital
The Aprio Digital team is well underway ‘driving’ and navigating our way through the Brandwatch platform. We have experienced just how beneficial this social listening tool is in gaining great insights into trending topics and industries of relevance to some of our clients at the Aprio Group.
To showcase once again, just how useful this tool is, the team took a deep dive into the topic of Formula 1, specifically analysing the relevant teams and drivers within the new 2022 season. This topic was chosen to illustrate that we can gain insights into any topic out there. We also wanted to use something light-hearted and move away from the heavier topics that we are currently facing in the daily news.
Using the Brandwatch platform:
The graph below shows the sentiment expressed around the first race of the 2022 Formula 1season (in general) from 17-24 March 2022:
We were also able to see the volume over time of Formula 1sponsorships
There was a spike in conversations around “Petronas”, which is Mercedes main sponsor, on 20 March 2022. VIEW GRAPH
From this spike in conversation, we could analyse what was mentioned on Twitter. See a few comments below (click on the image):
For more information about Aprio Digital’s service offering, contact Thomas McLachlan on thomas@aprio.co.za or the team at Aprio Digital on digital@aprio.co.za
THE ROLE OF SOCIAL MEDIA AND CORPORATE IDENTITY
Watch these interesting videos where Aprio Digital shares some insights on how a business identifies and reaches its online audience and the role content plays in social media.
In an age of transparency, talking to your traditional audience in a traditional manner is no longer enough. There are channels for almost every type of audience and message and at Aprio Digital we help businesses and brands figure out their unique and best fit. In this video, our head of Digital, Thomas McLachlan talks to how a business identifies and reaches their audience on social media.
Finding the right fit for your business is imperative when it comes to social media. What we know for sure is that talking to your traditional audience in a traditional manner is no longer enough. If you missed the first video on ‘Why it is necessary for businesses to have a social media presence’ watch it here. In this video, Thomas McLachlan takes us through the role content plays in social media.
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Aprio Update May 2022