Like its print relative, a digital magazine (or newsletter) must educate, engage, inspire and entertain, and also like print, specialist digital magazines provide a focussed content offering, in a reader friendly package. But digital is faster/more immediate, and has to be more concise than print. It must take the reader on a journey – BUT it has to be more direct to be effective.

Digital mags also carry video and animated content, and the ‘biggy’ is that everything digital is measurable. In-depth analytics, from individual platforms and from Google Analytics, reveal the fines details of reader engagement. These measurements comprise things like: what content is read more than others, the time a reader spends on each article, what content is shared, videos that are watched, what links are clicked and other useful information like the geo-location of your audience.

It’s a real game-changer and allows digital content marketers to fine-tune strategies and respond quickly to audience needs or market trends. A great example of a digital magazine and content marketing is The Address, produced for Absa Homeloans. 

We can create a scrollable, interactive page which presents your most important messages in one contained virtual space – easy to share and reference.

Why might you need this?

Capital Raising, Financial Results, Investor Circular, Industry Research and Analysis, Forecasting / Trends Analysis

LinkedIn: Thought Leadership & B2B Lead Generation:

LinkedIn has graduated from being a recruitment tool to a fully-fledged social (business) media platform. For the longest time corporate stakeholders went unnoticed on social channels. But LinkedIn is now being used as more than just a recruitment tool, it has opened up a whole new platform for business-to-business engagement, especially for investor-level. Data shows that up to 75% of investors in the US are now using social media, and specifically, LinkedIn as an important research tool to gather insights. So make sure you’re speaking to them.

Why might you
need this?

Capital Raising, Financial Results, Investor Circular, Industry Research and Analysis, Forecasting / Trends Analysis

Microsites

Do you have a specific campaign that needs to condense long-form, detailed informationinto a concise, visually appealing piece of content?

Example of a dedicated microsite

Aprio created content for a dedicated microsite to explain why Impala Platinum had offered to acquire all the shares in Royal Bafokeng Platinum. It ensured investors had easy access to the various benefits that the transaction might bring.

Microsites

Do you have a specific campaign that needs to condense long-form, detailed informationinto a concise, visually appealing piece of content?

Platforms

Get the word out via Rotating list: email, LinkedIn, Targeted Google Ads, Microsites, Digital Magazines, Newsletter, Email



Like its print relative, a digital magazine (or newsletter) must educate, engage, inspire and entertain, and also like print, specialist digital magazines provide a focussed content offering, in a reader friendly package. But digital is faster/more immediate, and has to be more concise than print. It must take the reader on a journey – BUT it has to be more direct to be effective.

Digital magazines also carry video and animated content, and the ‘biggy’ is that everything digital is measurable. In-depth analytics, from individual platforms and from Google Analytics, reveal the fines details of reader engagement. These measurements comprise things like: what content is read more than others, the time a reader spends on each article, what content is shared, videos that are watched, what links are clicked and other useful information like the geo-location of your audience.

It’s a real game-changer and allows digital content marketers to fine-tune strategies and respond quickly to audience needs or market trends. A great example of a digital magazine and content marketing is The Address, produced for Absa Homeloans. 

It’s a real game-changer and allows digital content marketers to fine-tune strategies and respond quickly to audience needs or market trends. A great example of a digital magazine and content marketing is The Address, produced for Absa Homeloans.

We can create a scrollable, interactive page which presents your most important messages in one contained virtual space – easy to share and reference.

Why might you need this?

Capital Raising, Financial Results, Investor Circular, Industry Research and Analysis, Forecasting / Trends Analysis

LinkedIn: Thought Leadership & B2B Lead Generation:

LinkedIn has graduated from being a recruitment tool to a fully-fledged social (business) media platform. For the longest time corporate stakeholders went unnoticed on social channels. But LinkedIn is now being used as more than just a recruitment tool, it has opened up a whole new platform for business-to-business engagement, especially for investor-level. Data shows that up to 75% of investors in the US are now using social media, and specifically, LinkedIn as an important research tool to gather insights. So make sure you’re speaking to them.

Microsites

Do you have a specific campaign that needs to condense long-form, detailed informationinto a concise, visually appealing piece of content?

Example of a dedicated microsite

Aprio populated content for a dedicated microsite to explain why it had offered to acquire all the shares in Royal Bafokeng Platinum. It ensured investors had easy access to the various benefits that the transaction might bring.