In digital marketing you look at lead generation to essentially sell your product or service. On a website you follow the readers user experience (UX) through their journey. We’re not quite a digital marketing agency – we do digital reputation enhancement and crisis intervention. But stakeholder engagement campaigns do benefit from a type of lead creation – because this is essentially how we grow your/our audience.

Ultimately, we’re telling your story to build your reputation. We need a clear view of your audience to do this, as well as a solid call to action that will resonate with them.

You also want to make sure your communications funnel is well established and all your analytics are being analysed to make sure we’re reaching those important decision-makers and that they understand your message. Using insight tools and reader feedback allows us to better understand your audience and ensures that we're always delivering great content.

In digital marketing you look at lead generation to essentially sell your product or service. On a website you follow the readers user experience (UX) through their journey. We’re not quite a digital marketing agency – we do digital reputation enhancement and crisis intervention. But stakeholder engagement campaigns do benefit from a type of lead creation – because this is essentially how we grow your/our audience.

Ultimately, we’re telling your story to build your reputation. We need a clear view of your audience to do this, as well as a solid call to action that will resonate with them.

You also want to make sure your communications funnel is well established and all your analytics are activated to make sure we’re reaching those important decision-makers and that they understand your message. We then gather feedback to better understand your audience and enhance the content creation process.